The ultimate goal is a machine that never breaks down and never wears out. But try getting that idea past the marketing department.

The designers of industrial machinery face numerous challenges. Industry Insights' Phil Bishop explains what they are and how manufacturers and marketers can approach them.

Who Voted for this Story





Comments


Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!