BizSugar.com › Marketing › The Challenge of Measuring Influencer Marketing Results

Brands aren’t always sure how to measure results from influencer marketing campaigns. But there’s an easy way to rectify that problem — consider your brand’s goals before actually launching a campaign. Small Business Trends caught up with Geno Prussakov of AM Navigator, a company that runs marketing campaigns for merchants, at the recent Influencer Marketing Days conference in New York City’s Times Square.