In this post-Content Marketing World (#CMWorld) edition of our show, Robert and I give a play-by-play on this year’s big event. In addition, we discuss whether more or less content will ultimately win the day for brands, and offer our thoughts on why YouTube is changing its advertising model. Our rants and raves include new contextual content research and a new content program from Starbucks. Then, we wrap up with an example of the week from Kodak.
The Business Model of More Versus Less Content
Posted by LashonMcclure under MarketingFrom http://contentmarketinginstitute.com 2793 days ago
Who Voted for this Story
Subscribe
“In the ever-evolving landscape of Search Engine Optimization (SEO),...”
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
Comments