BizSugar.com › Marketing › The Bruce Lee Guide to Strategic Content [PRESENTATION]

The path to creating useful, usable and findable content seems to get narrower each day. Getting there can be a serious challenge as you start to weigh in external factors beyond the quality like SEO considerations, advertising and potential audience interest. Sometimes you feel like the people in the publishing process are up against you from the writers, marketing, IT through stakeholders. But it doesn't have to always be like this, you can turn these adversaries into allies by taking a more strategic approach to your content!