BizSugar.com › Marketing › The Best Retailers Do This

The lesson here is to take your events and promotions “all the way out there”. There are 2 ways to do that. First, if you are spending the time, energy and money to do a promotion for your customers, commit to following through entirely. Think about how you can extend the experience for your customers. The second way to maximize an event for the store is to add your personality to the message. That can completely change the impact of it.