BizSugar.com › Marketing › The 10 Keys to Being Successful in Sales

I once had a sales associate tell me he didn’t like selling…he thought it was better to wait until the customer came to him ready to buy…needless to say he didn’t last long. One of the biggest fears many people have is selling something to other people; many people say they don't want to come across as pushy. As a business owner and manager, you have to sell to survive. Good sales people sell without coming across as pushy. The strategy for effective selling has three stages: building a foundation, setting expectations, and following up.