Jonah Berger summarised the reasons why stories go viral as STEPS. In short, they are
Social Currency
Trigger
Emotional Appeals
Practical Value
Story
But how do you apply these to creating Facebook content?
STEPS: The secret behind viral Facebook Posts
Posted by JasonHJH under MarketingFrom http://jasonhjh.com 3731 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
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