Are there certain styles of marketing that just won't work in Business-To-Business promotion? As effective as the "But Wait...There's More" commercials are for a certain style of low price commodities, can using the same techniques damage your brand? Or does pushing those leads through your sales funnel to convert just a few customers at the end of the process make it all worthwhile?
Steak Knives Marketing
Posted by
BambiGordon under Marketing
From http://www.thewoo.com.au 5068 days ago
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Comments
5068 days ago
I think it confuses customers if you use the steak knife approach and then have a high price tag. This also goes for the way you promote an event. If the look and feel of the sales page for example has the but wait there is more approach and the price is reasonable then fine, if not then can cause conflict for potential attendees to make a purchasing decision.