BizSugar.com › Marketing › Starbucks\' Race Together: Critics Should Wake Up and Smell the Courage

Today on CauseTalk Radio, Megan and I talk to Phil Haid, Co-Founder and CEO of Toronto-based Public Inc. about Starbucks controversial cause campaign: Race Together. While aimed at starting a conversation around race issues in America, the campaign has drawn a lot of criticism.

Naysayers call Race Together ill-timed and self-serving. But our guest Phil Haid has a different perspective. He describes the campaign as a bold and ambitious effort by Starbucks that while not perfectly executed is unflinching and a great example of a company "walking the talk."