BizSugar.com › Marketing › Should You Buy B2B Leads in 2018?

When it comes to lead generation, most businesses have the choice of building their own list or buying leads from third-party providers.

Although B2B lead-buying practices have gotten a bad rap over the years, many businesses are still choosing this option self-building due to a lack of resources or infrastructure.

In this post, we try to settle the age-old question of whether buying B2B leads can or cannot work for your company. Get informed today!