This information can be wonderfully helpful to consider when designing and writing messages, but this approach to preheaders can also help your desktop opens too. Sure, we all know about the Outlook preview pane, but webmail clients like Gmail also give readers a chance to preview what’s in their messages before they open.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!