Last week we discussed what a data management platform (DMP) solution is, and why you might need one. Since then, a few questions have come up, so I wanted to take a minute to clarify things, specifically the difference between a DMP versus a data environment that stores information as individual profiles. Let’s take a…
Profile Data Alone Does Not a DMP Make
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From http://lunchpail.knotice.com 4287 days ago
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