BizSugar.com › Marketing › New Research on Customer Retention and Mobile

Just as the new research by Aberdeen Group reveals an interesting dynamic between mobile marketing and increased revenue, there’s a similar dynamic between mobile and customer retention. The report “Metric-Driven Mobile Marketing: Increasing Marketing’s Revenue Contribution,” highlights the differences between organizations effectively using mobile as part of their overall multi-channel mix versus those who do not. The key differentiator for the “Best in Class” (those making best use of the mobile channel) is having data integrated within their mobile initiatives. For customer service purposes, you can then leverage this data to provide more relevant, valuable mobile interactions with customers.