The explosion of data may be seen as a headache of marketers, but with the right partners, it can offer a huge competitive advantage. Consider Amazon. Ten years ago, they were a struggling wannabe. Thanks to their vision and savvy use of big data, they dominate online retail.
Using Amazon as the “do things right” example in the use of data to drive conversions (I could name others), here are some tips from the session to guide you
Money is in the Data
Posted by cb711 under MarketingFrom http://lunchpail.knotice.com 4248 days ago
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