BizSugar.com › Marketing › Momentum Behind Social Media with Small Businesses

Social media continues to be a pervasive topic as many small businesses can’t ignore the pull of this free and influential medium. What we’ve found in our latest wave of the Small Business Success Index is that social media is now being used by almost 1 out of 3 small businesses with Facebook being the most commonly employed site.

We commonly hear from small businesses that we interview and research is that they struggle to determine if social media is really worth it from a time, effort and business goal alignment perspective. What we can tell you is that among those who use social media, 54% have indicated it has met or exceeded expectations. However, those expectations have shifted too as the role of social media has become more focused around it being an important as a way of engaging existing customers, compared to a year ago when it was perceived to primarily help small businesses identify and attract new customers.