BizSugar.com › Marketing › Marketing your business with partner and reseller programs

I am a big proponent of utilizing partner and reseller programs. Although they are commonly considered a source for product discounts and sales spiffs for resellers who join, partner programs can have great returns in other ways as well. Sales tools, training programs and free collateral are all great incentives to buy their products from channel distributors instead of a web or after market retailer. Just because it doesn't translate into immediate profit on the sale doesn't mean it isn't worth it. The value of some of the perks offered in these programs are worth a lot more than just saving a buck or two on shipping.