By Rieva Lesonsky. The Great Recession officially ended in 2009, but it sure didn't feel that way for most consumers (or businesses). Now, however, the economy finally is on an upward trajectory, with consumer sentiment, business hiring plans and employment data all looking up. Whether your company targets consumers or businesses, here’s what to keep in mind to successfully market to customers as their spirits rise and their wallets start to open again.
Marketing to Customers in a Post-Recession Economy
Posted by SBA.gov under MarketingFrom http://www.sba.gov 4410 days ago
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