To be creative artfully requires a dynamic mix of imagination and understanding of how the world might work. This is not a matter of being correct, but rather a matter of making the audience wonder, provoking a self-referring reverie that elicits an expanded idea of ones-self and how the world works. As a result, we see anew.
Marketers Need To Better Understand Creativity
Posted by jsternal under MarketingFrom http://www.brandingstrategyinsider.com 5238 days ago
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