BizSugar.com › Marketing › Knotice’s First Half 2011 Mobile Email Opens Report

#1: Mobile email opens climb 51% – The number of consumers opening email from a mobile device has more than doubled in the first half of this year – rising 51 percent over the previous quarter (Q4 2010).

#2: A mobile “fail” does not get a second chance – They say that you never get a second chance to make a first impression and that same holds true with email on mobile. For all you marketers who choose not to optimize your emails for mobile because “people can just read it later when they’re at their desk,” the data clearly shows otherwise: