Kenny Lauer, Vice President of Marketing and Digital for the Golden State Warriors, shares the team’s philosophy of being in the experience creation business, when and how they use social media to drive ticket and merchandise sales, and the roles their website plays in engagement compared to their mobile app.
Kenny Lauer, Golden State Warriors: Marketers are in Business of Creating Experiences
Posted by Jed under MarketingFrom http://smallbiztrends.com 3103 days ago
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