BizSugar.com › Marketing › Is Thought Leadership a Waste of Money?

“Thought leadership” is one of those ubiquitous buzz phrases that dominate content marketing in 2015, right up there with personal brand building.
Your boss is doing it, your boss’s boss is doing it, and you’re doing it. If you’re not, you’re worried that you should be!
As Michael W. McLaughlin wrote in the online sales magazine Rain Today, thought leadership has become the content marketing “arms race” for the 21st Century. With so many voices vying for attention, everyone from C-level executives to Silicon Valley solopreneurs are upping content production in an effort to keep pace with the competition.