According to Kevin Knight of Experticity, influencer marketing is broken. Instead, brands should think about expert marketing. Focusing mostly on reach, i.e., through celebrities and those with huge followings, is where influencer marketing goes wrong.
Influencer Marketing is Broken - Think Expert Marketing Instead
Posted by stillwagon428 under MarketingFrom https://smallbiztrends.com 2409 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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