Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as partners than simple proxies for message distribution.
Influencer Content Marketing: The Art of Relationships and the Science of Software
Posted by
Liz_062 under Marketing
From http://www.toprankblog.com 3005 days ago
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“Yes, it's quite the new term Martin. But it's been around for a while....”
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