It seems that the whole focus about marketing these days is on marketing tactics, especially social media. Could imagine what Apple would look like today if they just focused on tactics for the Apple Mac and not looked at developing new products or services like iPad?
I am Confused About Marketing
Posted by m4bmarketing under MarketingFrom http://www.m4bmarketing.com 4677 days ago
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Comments
4677 days ago
(But I can't.)
Duncan
4676 days ago
Susan
4677 days ago
(Sometimes I can, and sometimes... I just can't)
Adam
4677 days ago
Vert important point.
I think some of the confusion for small business owners is stemming from the fact that so much emphasis is being placed on having a social presence in particular. It's being touted by many business and marketing experts as a do or die tactic. These business owners are pouring an inordinant amount of time, energy, and money thinking it will be the holy grail that will save their businesses.
But often, if these tactics are disconnected from proper business management, development, and where appropiate, innovation then it only makes matters worse.
Marketing tactics of any kind will typically be successful if the product/service is unique/extraordinary and basic marketing skills and knowledge exist *or* the marketing tactics are either so on target or so unique that they can turn the ordinary into the extraordinary. In both cases, however, businesses owners *still* need to be in touch with the realities of their product/service as well as their target market(s).
Adam
4676 days ago
I have seen a marketing tactic, a TV ad initially have huge success for a brand. Unfortunately the product did not live up to expectation and there was no repeat purchase.
Thanks for adding these points.
Susan