How to Take Full Advantage of Facebook\'s Custom Conversions

$How to Take Full Advantage of Facebook\\\'s Custom Conversions - https://blog.kissmetrics.com$

Posted by Ihya1324 under Marketing
From https://blog.kissmetrics.com 2996 days ago

As you all [hopefully] know, the conversion pixel is completely being replaced by the Facebook pixel in the first half of 2016.

The Facebook pixel holds the power of the conversion pixel and the custom audience pixel in one holy grail. It’s basically a more effective and efficient way for marketers and advertisers to track, optimize, and remarket.

If you haven’t joined the bandwagon, now is the time to make the necessary switch for a peaceful mind. An added feature of the Facebook pixel is that we can now create custom conversions, whereas we were unable to do that with the conversions pixel, nor the custom audience pixel.