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Marketing executives cannot bank on one viral video. Campaigns must be sustained and engaging to current and perspective customers. Katie Clem, who made the viral video of her daughter's reaction to the announcement of a Disneyland trip in 2011, told the New York Times it's all about luck. She went to bed that night and the next morning her life was forever changed.

You can increase views of your videos by implementing the following these tried-and-true ideas into your productions.