BizSugar.com › Marketing › How to Build a Brand: A Guide that Actually Works

You don’t have to hire a team of researchers to help you develop your brand. You can start by examining the brands that you admire, the branding of your competitors, and by asking yourself a few simple questions:

Who do we think we are?
Who do our customers think we are?
What do we want to become?

If the answers to those three questions are in more or less perfect alignment, feel free to skip this guide. If there’s more work to be done in getting those answers to square up, read on.