BizSugar.com › Marketing › How Fangirls Made #AlexFromTarget an Internet Star

When marketing online or off, it helps to have a fanatic group that can spread the word for you. Take the case of a young man named Alex Lee, who works checkout at a Target outside Dallas. Within the space of a day, a photo of Lee taken anonymously by a customer and posted to Tumblr was re-posted on Twitter and quickly went viral.