BizSugar.com › Marketing › How Companies Can Prove ROI on Marketing Efforts - DIY Marketers

Marketing efforts, especially content marketing, can be hard to quantify because you don’t really know how much the social media posts, articles, or blog posts are really doing to motivate people to purchase. Does that mean you should skip them all together? Certainly not – though it’s not as cut and dry as the basic mathematical formulas used to calculate ROI with ad campaigns, there are ways you can determine the ROI on your efforts alone.