The most successful brands around us across many categories have succeeded by having a core brand belief drive what they do and how they compete. Like Apple, Subway, Dog's Trust



Comments


Written by lyceum
337 days ago

Have you answered the question: why? ;) Simon Sinek has done a great job on explaining the importance of the asking and answering to the "why" question of your business.



Written by elainerogers
341 days ago

Brand belief is superior to the "obligatory" Mission Statement gathering dust in the foyer, and not being practiced. It needs to infiltrate the whole organisation. For a SME owner, self belief and sure belief in their product/service is vital for success and survival.

Great post Niall & Gary - http://pinterest.com/pin/287878601151374339/



Log in to comment or register here.
Subscribe

Cendrine Marrouat Makes Social Media A Work of Art @cendrinemedia

To reach a wider audience and sell more of whatever product you create in business today, it is first necessary to … More
Editor's Picks

What's your take on small biz? Register and share your thoughts!
Woo-hoo! Congrats to Contributor of the Week Laura Petrolino!
Sign up for our weekly newsletter that comes out every Friday!
We'll show you ours...if we can see your... small biz videos!