BizSugar.com › Marketing › Great Ideas Don’t Have To Be Complicated

Ideas. We all have them, and we all over complicate them. Take, for example, the unicycle. Everyone was doing just fine with the two wheeled bicycle, but we decided to over complicate things with one wheel. Sure, it makes a great circus trick, but we don’t exactly need anymore of those in marketing.

As of late, there have been numerous blog posts about Steve Jobs, all citing his demand for simplicity and his extreme attention to detail. I am sure we’ve all heard the expression Keep It Simple Stupid (K.I.S.S) a time or two as well.