BizSugar.com › Marketing › Google’s AMP 101: A Content Publisher\'s Guide to Accelerated Mobile Pages

Even though mobile has surpassed desktop traffic but mobile web is still does't match up with that of desktop when it comes to faster webpage rendering. Accelerated Mobile Pages or AMP is an open source project by Google that intends to make the mobile web faster for the users. AMP page results open up with the click of a button and offers easy browsing. Large publishers like Buzzfeed have adapted to this but is it really not good for small content publishers as everyone is saying. Know the what and hows of AMP project, how to create one for your website and more.