BizSugar.com › Marketing › Good Marketer/Bad Marketer: 7 Unforgivable Mistakes PPC Analysts Make When Using Call Tracking - Tweak Your Biz

The majority of marketers still think that call tracking is only a basic tool, that is fit only for finding out the sources and keywords of inbound calls. However, call tracking can be used as an in-depth analytical tool, for determining the success of advertising campaigns.