Features Vs. Benefits: A Basic Marketing Strategy | Small business news; tips; networking | BizSugar

Submit an Article

5

Features Vs. Benefits: A Basic Marketing Strategy

Features Vs. Benefits: A Basic Marketing Strategy - http://timezonemarketing.com

Posted by TimeZoneMarketing under Marketing
From http://timezonemarketing.com 4828 days ago

So many business owners and entrepreneurs confuse features vs. benefits.
It is a critical marketing concept so I’d like to give you a clear definition that will
always help you keep the two straight.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by businessavante
4828 days ago

I agree in principal, but I know people who do buy mainly based on features - they look specifically for the features they want to narrow down the search. (I don't.)

buusinessavante

- 0 +

Log in to comment or register here.

Subscribe

Latest Comments

“Rachel: Great to hear! Thanks for your kind words! :) All the Best, Martin...”

“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”

“Lisa: Good to hear! Thanks for your response....”

“For sure, I know I did years ago when I was working for others....”

“Lisa: I wonder if they potential employee is doing a background check on...”

Share your small business tips with the community!

Share your small business tips with the community!

Share your small business tips with the community!

Share your small business tips with the community!