There is a psychological affect when someone is told a story. They tune in closer and are ultimately more likely to make a purchase because of the emotional connection they feel on a subconcious level with your brand. Here's how to use storytelling in your marketing to help drive sales.





Comments


Written by tcamba
2184 days ago

I never thought that storytelling would possibly help in marketing.I'm an avid storyteller but I never integrated it into my marketing gigs.



Written by denisefay
2185 days ago

Hi Kimberly,

They say that story-telling is in Irish blood; that us Irish are known as natural story tellers.

Loved your article. I once wrote a piece for a launch of a childcare facility and wrote the history of the facility, starting with 'Once upon a time...' and it was loved by the audience.

I had forgotten about it until I read this article. Thanks for helping me remember it.

But I think you are spot on with your article.

Take care,

Denise



Written by HeatherStone
2186 days ago

Hi Kimberly,

The importance of storytelling in marketing is well known. As a matter of fact, it's known in other areas of business too. For example, today the most skilled analysts are those who can do more than simply compile data. They are those who can tell us a story about what that data means.



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Lisa Buben @Lisapatb Will Inspire Your Business

Lisa Buben knows there's no such thing as a free lunch. But she might never have broken into online marketing without … More
Editor's Picks


It's time to up your game with video on BizSugar!
Share your small business tips with the community!
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!