BizSugar.com › Marketing › Essential Mobile App Marketing Guide for Small Businesses

One of the best benefits of having a mobile app for your small business is that it is almost like having an open-line to each of your customers; a means for you and your customers to communicate directly with each other. And part of this communication should, naturally, be in the form of marketing, except now you don’t have to worry too much about whether your message is actually reaching your customers. An added benefit is that you are also more easily able to see the impact of your marketing efforts via your app, in the form of app engagement, and the redemption of offers exclusive to app users.