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The early adopter’s shopping behavior can be a key starting point for developing solutions that become a part of the branded shopping experience, and should introduce a measure of proactive acknowledgement that shopping habits have already changed with advances in mobile technology.

For example, retailers such as Best Buy, Home Depot, Target, Lowes, and Sears are implement 2D barcode programs in-store that, when scanned, lead consumers to digital destinations where they can find consistently deeper product information, earn loyalty and rewards points, and even find store-specific promotions and discounts