BizSugar.com › Marketing › Developing an Online Marketing Strategy based on Pareto's Law - 80/20 Principal

The 80/20 principal, also known as Pareto's Law, states that around 80 percent of the effects comes from 20 percent of the causes. In other words, 80 percent of the outputs come from 20 percent of the inputs. So, following this same theory with an online marketing strategy, 20 percent of the online marketing that you are partaking in (be it Social Media, Social Networking, Micro Blogging, etc.) is yielding 80 percent of the positive effects that you may be seeing. The next step then, is to determine where you are getting the majority of the results...