The concept of cross-brand marketing partnerships is not a new one. Many industries, travel for instance, have capitalized on offline partnership marketing programs for decades. In more recent years cross-brand partnerships have moved online, and are so commonplace it’s unusual to NOT come across them. For example, after a customer reserves an airline flight online, they’ll often see an option to reserve a car or a hotel on their reservation confirmation screen.
Cross-Brand Partnership Marketing in the Cloud
Posted by SalesPortal under MarketingFrom http://www.salesportal.com 3935 days ago
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“Yes, it's quite the new term Martin. But it's been around for a while....”
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