BizSugar.com › Marketing › Content Marketing and Retargeting: A Potential Match

I’ve developed a mild fascination with retargeted ads: when I’ve finished researching a particular project, I’ll often see ads based on that research for weeks to come. A retargeted ad uses cookies within your own browser to present ads based on sites you’ve visited in the past. The technology keeps improving, making it possible for a marketer to build some sophisticated campaigns.