George Bowers Grocery is a small store in Staunton, Va. that’s owned by Katie McCaskey and Brian Weidman. Because McCaskey and Weidman couldn’t outspend the local Kroger supermarket on advertising, they built a company Facebook page that has attracted more than 600 Facebook fans.
Case Study: Mom and Pop Grocery Uses Facebook to Outmaneuver a Supermarket Chain
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From ttp://www.stepbystepmarketing.com 4520 days ago
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