BizSugar.com › Marketing › Business Philosopher ( @glocotz): How to publish your own eBook

here are a number of reasons why you should write your own eBook: to establish yourself as an authority, to create new leads, and even to make a profit.

eBooks are a great way to advertise your services and to cross-promote other products that you might offer. More often than not, however, eBooks are available free: the rationale for this is to drive more visitors to your site (from social media), or to encourage website visitors to leave their details in exchange for eBook access.
The idea of writing an eBook can be quite daunting, but it doesn’t have to be. eBooks can vary in size from 3 pages to 3,000 pages; and you don’t even have to author the book yourself.