BizSugar.com › Marketing › Brand Transparency and Building Customer Relationships

What is Transparency All About?At its core, transparency is what the name suggests, it’s about building trust and loyalty in your brand through honesty and integrity. Its common now for budding businesses and even established brands to create an identity through storytelling and this should be consistent with everything that the brand believes in. More importantly, it should be believable to the consumer or it will ultimately be counterproductive.