BizSugar.com › Marketing › Big Data: the three most revolutionary uses for Big Data in marketing

Harvard's Gary King once said that "Big Data is not about the data". It sounds like an oxymoron but it's true. Big Data is not about the data - it's about the analysis. For anyone involved in the world of marketing, the opportunities are huge. Big Data in marketing is a multi-channel option for any business, as it can inform pricing strategies, sales activities, customer response, and your entire marketing strategy.…