Big data marketers at small and large companies have become the paparazzi of everyday people by capturing and exploiting every detail of their lives. But the public won't run and hide like celebrities do. If marketers don't change course soon, consumer backlash will be ugly.
Big data marketers: the common man's paparazzi
Posted by bakercom1 under MarketingFrom http://www.fiercebigdata.com 3909 days ago
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