It isn't enough today to be "interesting", or "engaging". As Guy Kawasaki points out so well in his new book, Enchantment, you have to be, well, "Enchanting".
Does your brand, your product or even you have what it takes to enchant your consumers, employees, shareholders and stakeholders?
Visit this post to learn more.
Beyond engagement, all the way to “Enchantment”…
Posted by RickPulito under MarketingFrom http://ideationz.wordpress.com 4815 days ago
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