BizSugar.com › Marketing › Being Culture Based vs. Commodity Based

A few days ago I met with another startup that shared a common industry with Todaymade. They started at about the same time that we did, and to date they have achieved more in revenue, and have grown a larger team than we have. As a natural competitor this could bother me, but as we talked I realized that the comparison just wasn’t necessary. As companies, we existed for completely different reasons. For me, it came down to culture vs. commodity. Building For Culture At Todaymade, culture is important, and I don’t just mean the superficial kind that puts and Xbox in [...]