It’s only human, that when threatened with dire consequences, we revert back to behaviors that have worked for us in the past. While it’s understandable, it’s not effective. It’s not going to remedy the pain. The pain for most B2Bs
B2B Marketing – Change Must Happen and the Reaction to those 3 Radical Words
Posted by DWesterberg under MarketingFrom http://dawnwesterberg.com 4775 days ago
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