You’ve heard the famous quote from Lord Leverhulme, British founder of Unilever, right? He said “Half the money I spend on advertising is wasted, and the problem is I do not know which half.” It resonates with anyone who has ever had to budget for an expensive activity with intangible results, specifically advertising or marketing.
Asset Based Marketing: Content as an Asset
Posted by globalcopywrite under MarketingFrom http://www.globalcopywriting.com 4963 days ago
Who Voted for this Story
Subscribe
“In the ever-evolving landscape of Search Engine Optimization (SEO),...”
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
Comments