BizSugar.com › Marketing › Are You Marketing to Asian Americans?

What’s the fastest-growing consumer group you may not be targeting yet? The answer might surprise you. In the last 10 years, the Asian American population has grown at double-digit rates in 49 of 50 states, according to Nielsen’s State of the Asian American Consumer Q3 2012 report. That’s good news for marketers, since many Asian American consumers are affluent, well-educated, tech-savvy and have lots of purchasing power.